Guest Blogger: Britni Strong-When Life Gives You Lemons
Posted by showmejusticefilmfestival
Britni Strong is Mass Communications Graduate student at the University of Central Missouri who previously got her Undergraduate degree in Marketing. She has in interest in social media movements and looks forward to making a splash and working in the world of advertising in the future.
“The most disrespected women is america is the black woman” -Malcolm X, May 1962
This speech, given by Malcolm X, is referenced in the latest Emmy nominated “Lemonade,” a visual film by the Queen Bey, Beyoncé. Instead of releasing the traditional music videos months apart, and keeping us on our toes wanting more she gave it to us all at once and has us in awe of the statement she was making on behalf of her community, supporters, and of course, her “BeyHive”. She told a story, not just any story, but that of a black woman in the south experiencing the hardships of daily life. She takes us through Intuition, Denial, Anger, Apathy, Emptiness, Accountability, Reformation, Forgiveness, Resurrection, Hope, and Redemption. With each song representing a different emotion and time in her life. Experiencing the real and raw emotions felt when your significant other becomes adulterous and in turn turns to infidelity and the self righteous moment when you have to continue being you and being the best version of yourself there is out there when the haters are commenting negatively on the texture of your hair or the color of your skin.
There are other artists who have attempted to portray the life of a woman and are in favor of celebrating the greatness that there is in being a woman; Taylor Swift, Lena Duncan, and Lily Allen are just a few of the well known feminists who are celebrating the positives and are right there with you at your lowest of lows belting out anthems.
Beyoncé is breaking that stereotype and empowering black women of all ages and giving them a voice and giving them something that they can directly relate to that applies specifically to them; Taking pride in the color of your skin, the texture of your hair, where you have come from, and embracing the power, courage and bravery that is associated with that. By offering up a prayer first, Lemonade is poured into your glass from the pitcher of the unrelenting hate-consumption of black women’s hurt and anger that other media, notably reality television has encouraged. Lemonade is Beyoncé’s intimate look into a multi-generational making and the magic of black womanhood. By featuring her daughter in portions of “Formation” and stating:
“I like by baby heir with bay hair and afros”
Lemonade can only be viewed on iTunes and Tidal. Links to some of the individual videos can be found on YouTube, like the one above. Her Superbowl performance with Bruno Mars and Coldplay, which was squeezed, mixed with sugar and delivered in a tall refreshing glass was served to every home on Superbowl Sunday during half-time. This sparked the initial conversation of inequality, but also offered a specific side to the story in light of recent social injustices, such as the #BlackLivesMatter movement, in the United States that have been highlighted in the media.